Lead Generation
Scalable Lead Pipelines for QuantumLeap
Project Overview
The primary goal was to create a predictable and scalable lead generation engine. We focused on identifying and engaging decision-makers in their target industries through a combination of automated outreach and valuable, problem-solving content.
The Challenge
QuantumLeap, a B2B SaaS provider, struggled with an inconsistent flow of qualified leads, hindering their sales team's ability to meet growth targets.
Our Solution
We developed a multi-channel lead generation strategy, combining targeted LinkedIn outreach with a high-value content funnel to attract and nurture ideal customer profiles.
- Built detailed Ideal Customer Profiles (ICPs) and buyer personas.
- Launched a LinkedIn Sales Navigator campaign targeting key decision-makers.
- Developed a downloadable eBook and webinar series as lead magnets.
- Implemented a HubSpot nurturing sequence to qualify leads before sales handoff.
The Results
Achieved a 300% increase in marketing-qualified leads (MQLs) within 6 months and reduced the sales cycle by 15%.