Selling Products
Product Launch Campaign for Innovate Hub
Project Overview
The strategy was to build anticipation and demand before the product was even available. By creating a sense of exclusivity and leveraging social proof from influencers, we ensured a massive surge of traffic and sales on day one, creating powerful momentum for the product's long-term success.
The Challenge
Innovate Hub needed to launch a new e-commerce product and make a significant impact in a short period to hit their quarterly sales goals.
Our Solution
We designed an integrated product launch campaign including a pre-launch email marketing buzz campaign, influencer seeding, and a multi-platform ad blitz on launch day.
- A "coming soon" landing page with an email sign-up for exclusive launch day offers.
- Seeding the product with 50 micro-influencers in their niche.
- A coordinated ad campaign across Instagram, TikTok, and Google Shopping.
- Post-purchase email automation to encourage reviews and repeat business.
The Results
Exceeded the quarterly sales goal by 200% and sold out the initial inventory in the first 72 hours.