Lead Generation
Lead Generation for Urban Company
Project Overview
The campaign focused on demonstrating the transformative value of Urban Company's premium services. We used compelling visuals and client testimonials to build trust and drive inquiries from homeowners actively looking to invest in their properties.
The Challenge
Urban Company needed to expand its customer base for high-ticket services like home painting and deep cleaning, which required a different approach than their usual offerings.
Our Solution
We ran highly-targeted Meta ad campaigns showcasing stunning before-and-after visuals, combined with a localized SEO strategy to capture high-intent search traffic.
- Hyper-local targeting on Meta platforms (Facebook & Instagram) based on property data.
- Creation of video testimonials and project showcase carousels for ads.
- Optimization of Google Business Profiles for local search visibility.
- Developed service-specific landing pages with clear calls-to-action for quote requests.
The Results
Generated over 10,000 high-quality leads in the first quarter, with a 25% conversion rate to booked services, far exceeding initial projections.