SEO & Web Strategy
SEO Strategy for Fintech Leader Razorpay
Project Overview
Our goal was to re-establish Razorpay's dominance in organic search for financial technology topics. By creating highly specific, valuable content at scale and earning links from major financial news sites, we were able to outmaneuver more agile competitors.
The Challenge
Despite being an industry leader, Razorpay was being outranked by newer competitors on several high-value, non-branded financial keywords.
Our Solution
We executed a competitive content gap analysis and launched a programmatic SEO campaign to target hundreds of long-tail keywords, combined with digital PR for top-tier backlinks.
- Programmatic SEO to generate pages for "best payment gateway for X" type queries.
- In-depth guides and reports on the future of digital payments in India.
- Guest articles and expert quotes placed in publications like The Economic Times and Livemint.
- Internal linking optimization to distribute authority to key service pages.
The Results
Captured the #1 spot for 50+ high-intent keywords and grew organic traffic to their B2B blog by 120% in one year.