Performance Marketing
Performance Marketing for CRED
Project Overview
The strategy revolved around precision targeting and creative optimization. By identifying what resonated most with their ideal user demographic (exclusive rewards, status), we could craft ad campaigns that spoke directly to their motivations, driving high-quality sign-ups at scale.
The Challenge
CRED needed to scale its user acquisition efforts efficiently, focusing on attracting high-credit-score individuals while maintaining a low cost-per-acquisition.
Our Solution
We leveraged lookalike audiences on Meta platforms based on their existing high-value members and ran data-driven creative tests to identify the most compelling ad formats.
- Used first-party data to create high-fidelity lookalike audiences.
- Ran rapid A/B tests on ad creatives, iterating on winning concepts weekly.
- Focused ad spend on platforms with the highest concentration of their target demographic, like Instagram and LinkedIn.
- Optimized campaigns for in-app events to signal higher user quality to ad platform algorithms.
The Results
Scaled monthly new user sign-ups by 400% while keeping the CPA 15% below the target goal.