Complete Rebrand for CloudSphere Inc.
Project Overview
Our process began with a deep dive into CloudSphere's brand values and competitive landscape. The goal was to create a visual identity that was modern, trustworthy, and scalable. The final result was a clean, dynamic brand system that positioned them as a forward-thinking leader in the cloud computing space.
The Challenge
CloudSphere's outdated brand identity did not reflect their position as a modern, innovative tech company, causing a disconnect with their target market.
Our Solution
We conducted a full rebranding exercise, including a new logo, color palette, typography, and comprehensive brand guidelines to ensure consistency across all touchpoints.
- Brand workshops with key stakeholders to define core brand attributes.
- Competitive analysis of the visual identities of industry leaders.
- Development of three distinct visual identity concepts for review.
- Creation of a comprehensive brand guidelines document and asset library.
The Results
The new branding was met with overwhelmingly positive feedback and contributed to a 40% increase in inbound enterprise leads, who cited the professional new look as a key factor in their decision to engage.